Build Your
Mind, Body and Pipeline

Invest in yourself, invest in your business

our partners:


We translate growth mindset principles into a unique set of events that bring the best out of our participants with a mental, physical and commercial benefit.

Only nutrient dense food, surrounded by like minded people who work with your ideal customer but don't compete with you and are open for a fast moving commercial partnership.....

No more coming away from an event with thoughts of disappointment.

This is the most inclusive environment to grow your business.

A purpose driven, lead generation functional exercise event where every founder and commercial leader is welcome, irrelevant of their athletic journey.

From a pipeline perspective, it's the closest thing to a silver bullet we have found.

We are the only event to guarentee warm leads from networking

WELCOME TO FUNCTION EVENTS

The Origin Story

Events do not generate strong ROI for most businesses. Partnerships have been hard work to start and nurture for most.

What we're really looking for is ROI, pipeline and perhaps the chance to do something a little different.

What we've always known, is that referrals are the best form of pipeline.

It's time for something new.

Led by Commercial Consultancy Founder Guy Littlejohn and Athlete Adam Corlett, Function B2B brings a unique set of events for founders and commercial leaders working with a defined ICP where HIIT training meets partnership based lead generation.

Function B2B has created a new commercial partnerships environment, bringing together non-competing suppliers with a shared ICP.

How It Works

Creating referrals by connecting non-competing businesses with a shared ICP

When each business shares just 3 ICP contact details via referred introduction

27 new opportunities are created for each business

The EVENT

Over 3 days you’ll be surrounded by like-minded people who know why they are there; lead generation.  A select group of leaders coming together to push each other mentally, physically and mutually supporting the development of business.

Combining functional fitness, tailored workshops and contact sharing, this event is the first of its kind.

You'll walk away invigorated, hyper-focused on your goals and with a high-quality network of relationships that you can leverage to achieve them. Partnerships are the new referral, the lowest CPL of any channel and we aim to achieve £150 per opportunity created for our participants. 

Frequently Asked Questions

your mentors

Commercial Development

Guy Littlejohn: Commercial Director, Consultancy Founder, Events and Partnerships Specialist

Guy is a leading force in new business acquistion; he has founded, driven and grown a one of a kind new business growth consultancy as a solution to the number one business challenge for small businesses - business development - and has applied his expertise to more than 50 companies.
Frustrated with groups, networking and events available to him, Guy has identified another gap in the market with a lead generation retreat. Through combining his expertise in commercial growth and passion for functional fitness, he has created an event that is the first of it's kind, because he knew there were other business founders / SLTs who yearned for something more from their networking efforts.

Be a part of a first for those who are driven to combine mind, body and pipeline.

Mind and body development

Adam Corlett: Global Top 50 Hyrox Athlete, 1st Wave Marathon Runner and Ironman Participant

Adam Corlett (3rd place age group world champ in Hyrox, with the 19th fastest time 2024) has been dominating fitness focused events for two decades and has a transformative approach to people development. A successful business owner in his own right, he’s run retreats previously and knows exactly what every person needs, irrelevant of their stage on the athlete journey. Adam will be there throughout each Function retreat, designing the food and fitness element. Yoga, stretching and breathwork are other specialisms of Adams as he helps participants leave with a new mindset on how they treat their body - vital for every person in a mentally challenging business role

The Locations

Ibiza

10 bedrooms 3 nights

Malaga

8 bedrooms 3 nights

Marbella

8 bedrooms 3 nights

Welcome to meeting your new peers.
Welcome to the business development EVENT.
This is a commercial & fitness event and
we are functionb2b.

1st Event Confirmed - March 2025

18 events planned in 2025

Join The Waitlist For Your ICP Based Event

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BOOK YOUR 1:1 CALL now

Discuss your ICP, where you are in your athletic journey and how the event can help you achieve your business goals through aligned partnerships in 2024.

Book a call